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Brand Launch

Fundamentals Skincare

#MantraPR enjoyed these brand launches! We managed Fundamentals Skincare's SA launch. It included a remarkable influencer campaign with 50 diverse niche influencers and top SA TikTokers. We orchestrated a PR launch with glossy magazines and curated all social media content, brand persona, imagery, and PR drops. The campaign reached around 1M people via social media, digital, and PR.

Brand Launch

Seasonal Lifestyle Brand

Specialising in luxury Christmas Jute Sacks, The Christmas Co. SA launched in Dec. 2021 – and #MantraPR was there every step of the way! We handpicked a niche Mommy & Parenting blogger network based on reach, engagement, and content. The influencer campaign was staged for longevity. PR strategy included bespoke PR drops, collaborations, and gift guide coverage. Total reach: 250K+ across all platforms. Happy client!

SKIN FUNCTIONAL X LUXURIA LIFESTYLE

We assisted our full-service client SKIN functional tap into their digital audience with this high-profile and custom partnership with Luxuria Lifestyle Magazine. The shoot included an entire video and photo team, four high-profile influencers that was all shot on location at the Capital Hotel Apartments in Sandton, Johannesburg. Five editorial placements, product and lifestyle imagery as well as a one-minute AD-style video was produced in conjunction with influencer coverage and posting. With a collective reach of 300,000+ across digital and social media platforms.

MACROCOMM FEATURED ON MYBROADBAND’S ONLINE TECH & BUSINESS SHOW

PR client Macrocomm was featured on the hugely popular MyBroadband What’s Next Online Show. CEO Sivi Moodley chatted to Tech host Aki Anastasiou about what the new normal will look like, interesting technology trends and how Macrocomm is changing the game with its IoT innovations.

SKIN FUNCTIONAL ON SABC MORNING LIVE

As part of our PR service offering to our client SKIN functional, Mantra Publicity assisted the brand in collaborating with a Board Certified Dermatologist to discuss exfoliation and educating customers and audiences on how to do it right for our Winter skincare focussed around proper SKINtelligence™. To further garner exposure on this topic, a Live on-air TV interview on SABC 2 Morning Live was secured and setup for the brand. Dermatologists recommend a well-balanced microbiome being critical to the overall health of your skin. All your questions answered in this interview.

Stop Animations, Mixed Media & Cinemographs
Stop Animations, Mixed Media & Cinemographs
Rich content is so important with the everchanging social media landscape. It is now more competitive than ever to get your brand to stand out among the rest. At Mantra we offer you the edge and specialise in bespoke content creation that not many can execute. Choose from the very popular stop animations for your social media pages which are ideal for new launches, promotions and brand education. Or level up your brand with mixed media marketing and cinemographs, that can be used at every brand cornerstone.

We specifically offer

Our clients in the Media
Our clients in the Media

Below we have listed just a few Media Houses that we have garnered PR editorial coverage from for our client’s. This includes your national media across online, print and broadcast media. We work across all niches and industries.

Event Gallery

Fundamentals Skincare

Mantra was proud to be the team behind the brand awareness of the Fundamentals Skincare intimate Customer Experience champagne breakfast event in Sandton, JHB. The event allowed customers to meet the team, interact with products, and network. Thanks to The Mina Foundation and keynote speaker Thuli Ndzotyana for their support.

Events like these are essential for brand growth and loyalty. We’re proud to have helped launch the brand in September 2021 and look forward to further expansion. Shout out to Alex Thursday, Tarryn Elaine, and The Boys Catering for their contributions.

Nova Beauty

We managed and executed the influencer and media launch event for our client Nova Beauty as they announced their inclusion in retail store Wiink Cosmetics. The event was hosted on location at the store in Linden. All our influencer and media friends were invited and joined to network, learn about the brand and post about the launch while testing and reviewing the products.

skin functional - the Ultimate event

Mantra was the social media and PR team behind the launch of this event. We assisted SKIN functional, one of our full service clients at the agency, in launching their new range of specifically targeted and expertly formulated skincare products. Part of the launch was hosting a media and influencer event where guests were invited to attend and learn more about the range, touch and feel the new products as well as takeaway some products to test and review. Mantra handled all the PR for the event as well as social media launch tactics, content and strategy. Launch events are a great way to network with your audience, create hype and talkability and garner organic brand awareness.

Content Creation
Content is King and no one understands this better than us! We create content for every application we are know that this is possibly one of the most time consuming tasks for any business, and with that, the first thing that falls away or suffers in trying times. Find out more about our content creation packages and help your business be consistent and stay relevant.
Influencer Marketing
With a database with over 2000+ influencers that we have worked with throughout the years, we can guarantee the right influencers for your brand. At Mantra we have executed over 100 campaigns to date for several brands across all niche markets and successfully built relationships that can aid your business positively.
Social Media Portfolio

Aesthetic Feeds

Digital Marketing Showcase
Digital Marketing Showcase

BEAUTY SALON

A beauty salon that we have loved and also been customers of for a very long time reached out to us to manage their social media and influencer marketing. Within a week of handling their accounts on Instagram and Tik Tok we achieved these results for their pages.

Global Skincare Brand

Our team was tasked with growing the local presence and social media following for a global skincare brand in South Africa. This is the most recent screen shot of their Instagram page analytics and their the performance of their social media advertising as they are also digital marketing clients of ours. Their Instagram & Facebook pages are on an upward trajectory month-on-month.

Local Skincare Brand

A month in review for this local brand. Our team creates bespoke and unique content for this brand on a monthly basis. These stats are based off the organic content that we create for their Tik Tok page.

Beauty Client

We manage the social media marketing for another beauty and skincare client and the below analytics represent the month-on-month growth of their platfrom. We have also managed this brand’s social media for 4 years and have seen their page grow from 8000 followers to 155 000 followers.
In-house Photography
In-house Photography
Quality imagery is a very important cornerstone of your brand and is one of the key perspectives of how your audience views and perceives your brand. Product photography should be refreshed every quarter. At Mantra we offer in-house photography services (both in-studio and natural lighting) with models for some really awesome lifestyle, aesthetic shots as well as pack shots for retail listings.
Testimonials

“Good day, As our campaign draws to an end, I’d like to please share some reflections on my experience on working with Mantra Publicity. In terms of the brief and what is expected of me – Mantra Publicity’s communication is outstanding. As a content creator, I’ve sincerely come to appreciate working with a brand and PR company that keep the lines of communication open and respectful. Prelene has been patient with me amidst my email server issues. Her kindness and professionalism with me is something that I hope all influencers get to experience. Thank you both for selecting me to a part of this inspiring Women’s Month campaign.”

Ashmitha Ramgathi
Content Creator & MUA,

“You are a star, thank you for always getting info to me so quickly and concisely.”

Anien Botha
Beauty South Africa

“I enjoyed working with you! You far exceeded my expectations. I look forward to touching base next year to start planning Christmas 2022.”

Alene Naidoo
The Christmas Company South Africa

“It’s been nothing short of an absolute pleasure working with you!”

Candice-Lee Kannemeyer
Former Beauty Editor, Fairlady Magazine

“I thoroughly enjoyed working with Mantra Publicity. Their team is professional, knowlegeable and deliver high quality work with outstanding work ethic. Mantra has provided me with indepth insights regarding my brand and its true potential. I would highly recommend their services to companies and brands looking to take their business to the next level.”

Nokwanda Ncube
Owner, Nova Beauty SA

“I have been stalking the Mantra pages and WOW! I didn’t really understand Influencer Marketing and thanks to you guys I am now aware. What a brilliant tool it is. I also looked through all your campaigns done with other brands. This has helped me a lot. I just wanted to say I love your work!”

Lulama Nleya
Owner, Luamu Beauty

“I love how Mantra has treated me as a Content Creator. The respect they give me and my work is out of this world. Mantra always maintains a high level of professionalism and everything is always done properly. I would highly recommend the brand to everyone and even to my fellow content creators.”

Sabelo Hadebe Elkah
Content Creator & lifestyle Influencer,

Working with Mantra has been nothing short of amazing! The communication was efficient and I knew at all times what was expected of me. The ideas I brought forward were considered and discussed. My campaign manager was so friendly and patient…a truly great team to work with!!”

Lesego Khumalo
Content creator • Entrepreneur • YouTuber