our work

digital media PROJECT

   

SKIN FUNCTIONAL X LUXURIA LIFESTYLE DIGITAL PROJECT

A digital media shoot was executed for PR and Social Media client SKIN functional in collaboration with Luxuria Lifestyle magazine. The shoot included an entire video and photo team, four high profile influencers that was all shot on location at the Capital Hotel Apartments in Sandton, Johannesburg. Five editorial placements, product and lifestyle imagery as well as a one-minute AD style video was produced in conjunction with influencer coverage and posting. With a collective reach of 300 000+ across digital and social media platforms.  

television interviews

 

MACROCOMM FEATURED ON MYBROADBAND’S ONLINE TECH & BUSINESS SHOW 

PR client Macrocomm was featured on the hugely popular MyBroadband What’s Next Online Show. CEO Sivi Moodley chatted to Tech host  Aki Anastasiou about what the new normal will look like, interesting technology trends and how Macrocomm is changing the game with its IoT innovations. 

BRAND LAUnch fuNDAMENTALS SKINCARE

 

FUNDAMENTAL SKINCARE – AFFORDABLE, QUALITY SKINCARE

We worked on the launch of Fundamentals Skincare in South Africa. This launch consisted of a huge influencer campaign that included 50 influencers from a diverse niche, and some of the best and biggest Tik Tokkers; a PR launch with the glossy magazines and a social media drive where we created all the content for the brand, as well as conceptualised the public brand persona, the imagery and PR drops. The campaign easily reached close to ±1 000 000 people across social media, digital and PR. 

AS SEEN ON TV

 

SKIN FUNCTIONAL ON SABC MORNING LIVE

 As part of our PR service offering to our client SKIN functional, Mantra Publicity assisted the brand in collaborating with Board Certified Dermatologist to discuss exfoliation and educating customers and audiences on how to do it right, in our Winter skincare drive for proper SKINtelligence™. 

To further garner exposure on this topic, a Live on-air TV interview on SABC 2 Morning Live was secured and setup for the brand.

Dermatologists recommend a well-balanced microbiome being critical to the overall health of your skin. All your questions answered in this interview.  

NEW SMALL BUSINESS brand LAUNCH

AN ENTIRE PR & INFLUENCER MARKETING STRATEGY WAS COMPILED AND EXECUTED FOR THE LAUNCH OF THIS LIFESTYLE SEASONAL BRAND

Specialising in luxury and highly sort after personalised Christmas Jute Sacks, The Christmas Company South Africa launched in the country in December 2021 – and our #MantraTeam was there every step of the way! 

Together with the brand we compiled a very niche Mommy and Parenting blogger network, which was hand picked based on reach, engagement and content. This influencer campaign was executed in stages to ensure longevity of the campaign. The Public Relations strategy included bespoke PR drops, brand collaborations and gift guide coverage. The total campaign reach was over 250 000 across all online platforms with a very happy client at the end! 

PR Client coverage  

sunday times the edit man 

financial mail 

sowetan magazine (smag) 

Pharmacy retailer 

benoni city times 

financial mail 

a2 aesthetics & anti-aging 

DAILY SUN NEWSPAPER

AFRICA BUSINESS QUARTERLY

SA OPTHAMOLOGY JOURNAL

KUIER MAGAZINE 

FAIR LADY MAGAZINE

INTERNATIONAL INDEPENDENT TRADER

iNFLIGHT MAGAZINE

BUSINESS DAY PRIME 

SARIE MAGAZINE 

GLAMOUR MAGAZINE 

Event Gallery

🥂 We assisted our full service client @fundamentals_skincare in hosting its beautiful, intimate and fun filled Customer Experience champagne breakfast event in Sandton, JHB. ✨ The event allowed customers and some of Fundamentals followers to meet the team behind the brand, interact with the full range of products as well as ask questions, learn more about skincare and their skin as well as network and meet new Fundamentals besties 👯‍♀️
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀💐 A special THANK YOU to @theminafoundation for being such a generous partner for this event and Keynote speaker @thuli_ndzotyana for spending the day with attendees educating them on ending period poverty and helping women bond over menstruation 🩸 and skincare.
⠀⠀⠀⠀🍀 These sorts of events are vital for brand growth and exposure, building and maintaining a strong brand loyalty and customer base as well as a great way to interact and mine your customer for feedback. 🔝 We helped launch the brand in September 2021. Being part of the team and assisting the brand’s growth and witnessing its achievements over the past couple months has been so for filling. We can’t wait to continue building this brand and supporting its further expansion and growth ✅
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀📣 Special shout to @alexthursday and @tarrynelaine for capturing every moment for us and @the_boys_catering for the AMAZING harvest table 🥙

Reviews and feedback

Studies show that 91% of people trust online reviews as much as they trust personnel recommendations. With that said, here are a few reviews we have recieved from our media and influencer friends and of course our clients! 

“I’d like to say that I have been stalking the Mantra pages and WOW! I didn’t really understand Influencer Marketing and thanks to you guys I am now aware. What a brilliant tool it is. I also looked through all your campaigns done with other brands. This has helped me a lot. I just wanted to say I love your work!”

Lulama Nleya

Owner, Luamu Beauty

“It’s been nothing short of an absolute pleasure working with you!”

Candice-Lee Kannemeyer

Former Beauty Editor , Fairlady Magazine

“I enjoyed working with you! You far exceeded my expectations. I look forward to touching base next year to start planning Christmas 2022.” 

Alene Naidoo

Owner, The Christmas Company South Africa

“Hi Prelene!! 🌸

Girl!! I just wanted to say THANK YOU!! 👏👏So so so so much for all your help with the Fundamentals event!! I honestly couldn’t have done this without you!! The overall feedback we got was incredible and although we had challenges, nothing can stand in our way of a great event!

Thank you again! ☺️☺️”

Natasha Davel

Brand Manager at Fundamentals Skincare

“Thank you so much for all the info! This is seriously one of the best most detailed briefs I’ve ever gotten. Thank you so much for all your effort.”

Nadine Smallberg

Content Creator / Momfluencer, @nadinesmallbergblog

“I just want to say that it is an absolute dream working with you! It’s so difficult to find competent and efficient suppliers thank you for always being on top of everything and being so detailed. I love working with you! It’s been and still is such a great pleasure. Your support is highly appreciated. Love your work! Appreciate your advice and looking out for the brand all the time. Thank you so much for being there Prelene.”

Shannon Dougall

Manager, SKIN functional

“You are a star, thank you for always getting info to me so quickly and concisely.”

Anien Botha

Editor, Beauty South Africa

INFLUENCER MARKETING

For all our influencer campaigns and influencer marketing projects visit our Instagram page. Have a look through our highlights on our profile, scroll through our posts and watch our IGTV and Reels. All our influencer marketing projects are archived on our page.